Copy that connects with the kind of people who buy specialist photography magazines - to find tips on photoshop and ratings on cameras. Click on the pics to enlarge them, or read the full text below.

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WHAT DO YOU THINK OF YELLOW? Do you think of it at all? Yes, sure it’s everywhere. But it’s also kind of nowhere. Yellow’s a don’t mind me I’m just doing my job sort of colour. Come to think of it, it’s not really provocative enough to be a proper colour. It’s more of a hue. Old huey. A bit washed out and kind of sickly looking, just getting on with it. Helping out with the flesh tones. Giving a hand with the oranges and the greens. On it's own, without the other colours, yellow really isn’t much at all. In fact, all it is, is just £6.99.
EPSON DURABrite System Singles from £6.99

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YOU LIKE CYAN Cyan’s cool. But hey, it’s a blue. And all blues are cool. You love the way cyan helps capture the memories of glinting azure seas. How it fills those cloudless skies. The way it can bring life to blue eyes or reflect an indigo mood. Without cyan, your days would be too warm and your nights too black. It doesn’t shout about it, but cyan does a lot of work for the greens. When it gets it together with look-at-me magenta, nervous yellow or bold black, it’s usually a calming influence. On it’s own, it’s just a cool £6.99
EPSON DURABrite System Singles from £6.99