Click on the brochure designed by the guys at Channel4 or read the full text below.

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MORE4:
THE NEW ADULT ENTERTAINMENT CHANNEL FROM 4
LAUNCHES 10 OCTOBER. 10 P.M.

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OK. It’s confession time.

Our idea of adult entertainment is programmes that appeal to adult minds.

More4 is the love child of Channel 4, with one finger on the pulse and another defiantly raised to convention.

It’s time to reclaim territory for free-thinking, openminded grown-ups who want to be challenged as well as entertained.

So if you enjoy having your feelings aroused, your mind stimulated and your ribs tickled, read on...

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STOP ASKING WHAT’S ON AND START ASKING WHAT’S GOING ON

You don’t have to be over 18 to watch more 4, but you will need a broad, inquisitive outlook and a sophisticated sense of humour.

Our aim is to feed your appetite for TV that starts conversations.

Focus groups haven’t dictated our programming – gut instinct has.

There’s news that presents the facts. And then questions them.

There are first-run documentaries for those with a thirst for knowledge and films that don’t spoon-feed you the plot.

There’s comedy that doesn’t rely on the laughter track to point out the punch lines.

There’s contemporary culture, drama, reality and pure entertainment – sometimes all in one programme.

And yes, there are repeats – but they’re not just ‘another chance to see’. They’re another chance to be stimulated, provoked, outraged, confronted, amused or taken aback.

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THIS IS ADULT ENTERTAINMENT

On the following pages you’ll find details of what we believe are islands of quality in a digital sea.

Here are some of the highlights of what’s in store:

The big launch event is A very special secretary – a comedy –drama of the ins and outs of the Blunkett- Quinn affair. (All right, so there is some sex, but it is actually integral to the plot).

More4 News is conveniently scheduled at 8 p.m. for those who couldn’t catch the news on Channel 4. It will delve deeper than most, with live studio debates on the issues of the day.

We’ll give you plenty to talk about with ‘must-seebut-sometimes-can’t-bear-to-watch’ television events such as Capturing the Friedmans, a disturbing revelation of child abuse, Animals, a dramadocumentary about animal activists and The Corporation, which considers multinationals as if they were individual people, puts them on the couch and draws alarming conclusions.

Our Best of the US programmes will be just that, with new episodes of The West Wing, the cringingly funny tribulations of Larry David in Curb your enthusiasm and topical stateside satire with the dry and acerbic Jon Stewart in The Daily Show.

And, oh yes, those repeats. We prefer to call ours Another opportunity to view – because you really shouldn’t have missed them in the first place.

In the future we’ll be keeping a critical eye out for unusual and original programmes from home and abroad. One we’ve already picked up is 30 days, a series of role-reversal experiments introduced by Morgan Spurlock, famed for his own month-long ordeal in Supersize me. He’ll have a homophobe